Wools of New Zealand exists to deliver exceptional wool products and unparalleled value to the consumer, while simultaneously strengthening the businesses of our grower shareholders.
To do that, we operate in two distinct areas – retail and wool procurement. We work closely with our farmers, are constantly collaborating with various innovation partners, and have built a reputation for quality which is recognised by consumers around the world.
At the heart of our business lie three core pillars; three foundations which guide every decision we make and every action we take – above all else, our wool must be Planet Friendly, People Friendly, and Style Friendly.
The idea of ‘wool that doesn’t cost the earth’ extends well beyond ‘price’. It’s about producing a product which not only reflects the pristine environment we’re so privileged to call home, but also looks after it. And that’s about being Planet Friendly.
All of our products are 100% biodegradable and have the lowest carbon footprint possible. All of our products are traceable to source, and are created from rapidly renewable resources.
And, of course, all of our processes are animal friendly. We’ve gone to great lengths to ensure we only partner with farmers who share our passion for, and commitment to, the welfare of their animals.
At the same time, our wool must be People Friendly, contributing to living environments which are both safe and relaxing.
The natural air filtering properties of wool make it ideal for people with asthma and allergies, and even help to improve sleep quality. It’s soft and comfortable, effectively absorbs sound, and acts as a natural insulator. It’s also fire safe.
The final piece of the puzzle is style. For us, being Style Friendly means always looking great. Our products have excellent colour fastness and are available in a wide range of tones and textures. They’re also naturally stain resistant and easy to
Why New Zealand wool is the best
New Zealand – the land of the long white cloud. It seems a fitting name for a country that boasts the perfect conditions for growing wool which is whiter, softer and more consistent than anything else on the planet.
Our fresh air, pure water and clean soil all help us to create the most beautiful fibers imaginable, which are then turned into stunning interior textiles.
Like all New Zealanders, we’re determined to protect our world for the generations to come. From practices which lower our impact on the environment to policies that protect animal welfare, we constantly strive to give as much back to the land as it gives to us.